Globally Speaking Radio isn’t just about how we as language professionals can improve our skills. It’s also about building awareness of how important translation and localization services are in helping global brands succeed in foreign markets—no matter where their business takes them.
According to the market research firm Common Sense Advisory, the language business is now a $38 billion industry—a staggering statistic that almost no one outside of the language industry knows about. In fact, the demand for language services is growing so rapidly, many experts predict we’ll soon be faced with a shortage of qualified linguistic talent. Yes, even in the wake of increasingly powerful machine translation.
When companies want to enter foreign markets and either can’t speak the language or don’t understand critical cultural differences, everybody loses. And our goal is to help change that. So stay tuned. Globally Speaking Radio is for anyone who wants to know more about the business of language. And hopefully that includes you!
If you have comments, segment ideas, or would like to be a guest on our show, please let us know. We always welcome new input.