Globally Speaking is a program for and from localization professionals. And how we help global companies achieve their goals in international markets.
We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. Join the conversation!
Branding is one of the most common concepts in marketing, but it's also one of the hardest to define. And when you consider branding from a global perspective, it's even far more complex. In fact, there is no universal approach you can take to guarantee a successful global branding strategy. But the value and importance of a company's brand reputation--and its local voice, no matter where it's heard--are more than worth the effort involved in building a strong worldwide brand. Join Renato and Michael as they discuss ways global branding has changed in recent years--and ways it's also returned to its roots.