Globally Speaking is a program for and from localization professionals. And how we help global companies achieve their goals in international markets.
We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. Join the conversation!
In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition from the retail world to the digital world.
Tune in to hear more!
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