Episode 70: Wrangling Your Global Content

with Renato and Michael on Jan 2, 2019 10:45:00 AM


In this episode of Globally Speaking, Scott Abel, AKA the Content Wrangler, talks about how content is the lifeblood of an organization. In fact, it’s a strategic advantage and an asset—but many organizations don’t treat it this way. Scott explains that businesses need to think differently about how they create, manage, translate and deliver content to make it more useful and meaningful for consumers. Tune in to hear his expertise!

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About Scott Abel

Known as “The Content Wrangler,” Scott has been helping businesses improve their content for decades. In addition to his blog, he has written two books and numerous articles on content strategy and management. He is a frequent speaker at conferences and co-produces the annual Information Development World Conference for technical, marketing and product information developers. He also has a large LinkedIn group, The Content Wrangler Community, and heads up the San Francisco Content Strategy Content Marketing Pros Meetup group.

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