Episode 80: How ASICS Is Running to Global Markets

with Renato and Michael on May 22, 2019 10:45:00 AM

How ASICS localizes Alessandra Binazzi

In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why working towards a common mission can help bridge company cultures. We also talk about the difficult transition from the retail world to the digital world.

Tune in to hear more!

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Alessandra Binazzi of ASICS Digital

About Alessandra Binazzi

Alessandra Binazzi, Director of Localization at ASICS Digital, is a long-term, highly experienced localization professional and evangelist. Not only is she a localization strategist, but she has the technical and process knowledge required to build a successful localization program for any enterprise that wants to go global. Alessandra holds an MBA in International Marketing from Northeastern University. She has been a board member at GALA since January of 2019.

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