Episode 91: Marketing to MENA

with Renato and Michael on Oct 23, 2019 10:30:00 AM

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In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!

Listen to or download the episode below!

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Mohamed Abo El Fotouh

About Mohamed Abo El Fotouh

Mohamed Abo El Fotouh is the Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo. Prior to his time at PepsiCo, he worked at Nestle in digital media, consumer communications and global digital acceleration. Mohamed is also the creator of the app Mayday designed to help motorists in need of emergency services. He has a Bachelor’s Degree in Computer Science from Misr International University and a Master’s Degree in Computer Science from The American University in Cairo.

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