Globally Speaking is a program for and from localization professionals. And how we help global companies achieve their goals in international markets.
We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. Join the conversation!
In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.
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