Podcast 005: How Localization Skyrockets Growth

with Georgia Vidler on Jul 6, 2016 8:22:24 AM


What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global footprint? Georgia Vidler, localization manager for Canva, joins us to discuss how localization helped this Australian provider of online design tools gain 10 million users in a matter of months—and why localization continues to fuel skyrocketing growth.

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Georgia Vidler
Georgia Vidler is the coordinator of internationalization at Canva, Australia’s fastest-growing tech startup. With the help of her team, Georgia is working to put the power of creation into the hands of billions of people this year by localizing Canva into at least 20 languages.

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