Podcast 014: Localizing Marketing Content Beyond Borders

with Doug Kessler on Nov 9, 2016 12:02:21 PM

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Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of different languages are involved? Excellence in localization and compelling content are the answers.

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Doug Kessler

Doug is the co-founder and creative director of Velocity Partners, a London-based B2B content marketing agency. The Content Marketing Institute recently named Velocity the “Content Marketing Agency of the Year”. Doug has more than 30 years of experience in the industry, and he started his career at Ogilvy & Mather, New York. Soap and fabric softener bored him, so he jumped ship to specialise in B2B. Doug is a content marketing junkie and a copywriter at heart, but with a secret jones for analytics. And Lagavulin.

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