Podcast 053: How Netflix Localizes (Brilliantly!) for Kids in Japan

with Renato and Michael on May 9, 2018 8:04:39 AM


How do you localize for Japanese Netflix users who are way too young to know the language's three different writing systems—hiragana, katakana and kanji? Netflix has found the answer.  And the success to prove it. 

Click here to view how Netflix approaches their UI for kids in Japan: http://bit.ly/GSpeakNetflixSlides

Yuka Ogasawara is a Language Manager for Japanese at Netflix-Tokyo. She is responsible for localizing marketing copies, synopses and titles of various movies while maintaining a high local language quality for the Japanese market.

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