Podcast 62: How Do Cultural Codes Affect Business?

with Renato and Michael on Sep 5, 2018 9:00:00 AM

 

Podcast 62: How Do Cultural Codes Affect Business?

Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved.

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About Dr. Rapaille

Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of words—such as perfection, mistakes, and quality—can deeply affect business, especially when multiple cultures are involved.

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