Podcast 64: Proving the ROI of Localization

with Renato and Michael on Oct 3, 2018 9:00:00 AM

Podcast 64: Proving the ROI of Localization

Chris Englund, Senior Manager of Localization at HubSpot, shares his insights and experience on how a well-known global B2B brand handles localization. He provides details about HubSpot’s successful localization program and talks about how your localization approach can drive value and how you can prove program ROI.

Having playback issues? Try the alternate player of this episode below:

chris englund-1.jpg

About Chris Englund

In his role as Localization Manager at HubSpot, Chris ensures that inbound marketing content and education accompany their offerings as they strengthen roots in non-English markets. Chris holds an MBA in marketing from The Rotterdam School of management. HubSpot is the world's leading inbound marketing and sales platform with 30,000 customers in 100 countries.

Leave a comment