Globally Speaking is a program for and from localization professionals. And how we help global companies achieve their goals in international markets.
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What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global footprint? Georgia Vidler, localization manager for Canva, joins us to discuss how localization helped this Australian provider of online design tools gain 10 million users in a matter of months—and why localization continues to fuel skyrocketing growth.
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