Globally Speaking is a program for and from localization professionals. And how we help global companies achieve their goals in international markets.
We know what it’s like to be in your shoes, and to face the constant challenges that come with marketing in dozens of different languages and regions. Join the conversation!
In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is different from other regions, its market sub-clusters, why regional marketing campaigns work well and the biggest mistake foreign companies make. Plus, we get some new music recommendations!
Listen to or download the episode below!
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