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158: Creative Series: Stories with heart — the art of storytelling
In this special Creative Series edition of Globally Speaking, join us as we dive into the art of storytelling with James Murphy, founder and Creative Director of London’s Hocus Pocus animation studio. Explore how James and his team expertly blend visual storytelling with linguistic finesse to craft authentic, culturally sensitive narratives that resonate with global audiences.
James shares Hocus Pocus’ commitment to authenticity in projects like the BAFTA-nominated series Ready Eddie GO!, produced for Sky Kids, which features the real voices of autistic and neurodiverse children from around the world. He also offers insights on how to approach translation and adaptation thoughtfully when working with such meaningful content.
In this exclusive conversation with our Creative Director, Stuart Davison, James also dives into the evolving role of emerging technologies like AI in storytelling - including his perspective on AI-generated voices and their potential impact on the creative process.
Tune in to discover how creativity, cultural empathy, and powerful narratives come together to truly connect with audiences.
Guests
James Murphy is the founder and creative director of Hocus Pocus Studio, a multi-disciplinary animation studio based in London. Known for delivering crafted storytelling for brands, businesses, and agencies, James is also the co-creator of the BAFTA-nominated series Ready Eddie GO! for Sky Kids.
Hosts
Stuart Davison is the Creative Director at RWS, a leading provider of language and content management solutions. With over 20 years of experience in the creative industry, Stuart has a proven track record of delivering innovative and effective design solutions for a diverse range of clients. At RWS, he leads a talented team of motion and graphic designers, writers, and production specialists, driving the development of compelling visual content that aligns with the company’s global communication objectives. Stuart’s expertise spans branding, digital media, and user experience design, reflecting his commitment to excellence and creativity in all aspects of his work.
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