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167: Cultural Intelligence Series - When AI goes global: Culture, trust and the limits of scale
In this first episode of The Cultural Intelligence Series, host Marine Esquenet sits down with Marina Pantcheva to explore what happens when global growth moves faster than our ability to manage meaning, context and trust.
Marina helps us unpack: - Why culture remains one of the hardest variables for global leaders to master but also the easiest to underestimate - The real-world risks of one-size-fits-all communication across markets - What leaders must rethink to ensure their global strategies truly resonate across cultures
💡 Don’t miss Marina’s recipe for cultural confidence, blending curiosity, empathy and local insight into every decision. A powerful start to our series on Cultural Intelligence.
Guests
Born into a multicultural family, Marina Pantcheva paired her multilingual background with an eccentric childhood dream that led her to mastering 11 languages…and still counting. After working as translator, educator, consultant, and founding her own language school, she turned to exploring the elementary particles of language in her PhD research on Nanosyntax. In 2014, Marina exchanged the academic life for the high-paced world of localization, and currently she is Director of Linguistic AI Services at RWS where she leads a high-performing team of linguistic AI professionals and researchers to develop linguistic AI solutions as part of RWS’ tech and service offering.
Hosts
Marine is RWS’s Group Content Marketing and Social Media Manager, responsible for developing and implementing the company’s global social media strategy.
After graduating as a translator from German and English into French, Marine did her internship at RWS in Berlin as a translator and terminologist. After her internship, she continued to work for the RWS Berlin office as a technical translator for 5 years while continuing to learn about marketing and social media. She then did some consulting for RWS as a social media specialist and became RWS’s social media manager in 2021, managing the company social media channels and community.
Marine has a degree in translation and terminology from the UCLouvain in Belgium. In her free time, she enjoys learning foreign languages, doing sport and taking a walk in the sun to discover cute coffee places. She is based in Madrid, Spain.
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