124: Masterclass in SEO localization with TranslaStars

November 11, 2021

In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso created an online school that offers many courses for linguists and translators, including a bootcamp course for SEO localization. Tune in and get a masterclass on what is SEO localization, how to be culturally relevant in your SEO strategy, debunking the myths of common SEO best practices, and much more.

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Masterclass in SEO localization with TranslaStars


Besides being the founder of TranslaStars, Alfonso González Bartolessis is a multifaceted professional who has developed his professional career as a translator, translation manager, and university teacher.

As a translator he has excelled in the translation of European and international standards, scientific texts, audiovisual projects, and marketing content.

Alfonso has founded and co-founded several companies and currently works as a translation manager in Germany for Pathwire (where he has created the localization department for more than 9 languages and developed the current translation workflow). He also holds several master’s degrees in education, translation and international business management.

In addition, he is passionate about history, movies, arcade games, loves to travel, attend concerts and sporting events, and spend time with his wife, daughter, friends and family.


Esther Ashmore

Esther Ashmore

SEO Specialist

Esther is an SEO Specialist and full-stack digital marketer with over eight years’ experience in B2C and B2B. A strong passion for digital ethnography means she’s constantly swotting-up to keep her finger on the pulse of digital culture. As a self confessed foodie, when Esther isn’t working you can find her trying new eateries in and around her corner of London, South of the river.


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