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161: Real stories: how local nuances bring global brands to life
Have you ever considered how differently beauty standards and body ideals are perceived from one country to another? Or how, during the pandemic, brands had to navigate not only cultural nuances but also rapidly changing local regulations? These are just some of our favorite real-world challenges explored in the latest episode of the Globally Speaking Podcast.
Our host, Stuart Davison, Creative Director at RWS, sits down with creative colleagues at RWS, Sukhi Jhitta, James Marshall, and Silvia Sánchez Fernandez, to uncover how global brands can craft campaigns that truly connect across cultures. You’ll hear how they see AI stepping in as a creative partner, helping to speed things up while keeping human authenticity at the heart of emotionally rich campaigns. Our team will even share some behind-the-scenes stories from their time at Cannes Lions 2025.
Their key advice? Harness the power of storytelling and involve local experts early. Doing so is essential not only for building authenticity but also for successfully navigating today’s complex global challenges.
Guests
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Hosts
Stuart Davison is the Creative Director at RWS, a leading provider of language and content management solutions. With over 20 years of experience in the creative industry, Stuart has a proven track record of delivering innovative and effective design solutions for a diverse range of clients. At RWS, he leads a talented team of motion and graphic designers, writers, and production specialists, driving the development of compelling visual content that aligns with the company’s global communication objectives. Stuart’s expertise spans branding, digital media, and user experience design, reflecting his commitment to excellence and creativity in all aspects of his work.
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