121: Tactics and Trends in SEO

May 26, 2021
33:28

In this episode of Globally Speaking Radio, we talk to Aoife Mc Ilraith, Vice President of Marketing at Semrush, an online visibility management platform used by seven million digital marketers worldwide. She talks about the importance of going local with your SEO strategy and tactics and how tools factor into the world of SEO. Tune in to hear all this and more.

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Tactics and Trends in SEO

Guests

Aoife Mc Ilraith is Vice President of Marketing at Semrush, an online visibility management platform that has been used by seven million digital marketers worldwide. She has over 25 years of experience in marketing and spent the last decade in localization, making her an expert in the field and a leading voice in global digital marketing. In 2019, B2B Marketing Magazine put her in their “Top 20 women making the biggest impact in tech.”

Hosts

Hinde Lamrani is RWS’s in-house subject matter expert for International Search, specifically focusing on SEO/SEM. She has a decade of experience helping organizations achieve online visibility on a global scale. Hinde is fascinated by IoT and next-gen technology. She enjoys occasionally horseback riding and she’s fluent in three languages.

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