108: The Importance of Terminology Work in Machine Translation and Search Engine Optimization

November 18, 2020

In this episode of the Globally Speaking podcast, we talk to Klaus Fleischmann, a leading terminology expert, the CEO of eurocom Translation Services and founder and CEO of Kaleidoscope. For 25 years, Klaus has been in the translation, localization and terminology industry and in this episode, he gives great insights into how to effectively use terminology in artificial intelligence (AI), machine translation (MT) and search engine optimization (SEO) strategies. Tune in to hear all this and more.

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The Importance of Terminology Work in Machine Translation and Search Engine Optimization


Klaus Fleischmann is a leader in the field of translation, localization and terminology. Not only is he the CEO of eurocom Translation Services and the founder and CEO of Kaleidoscope, he also helps shape the voice of the industry by sitting on the board of the Globalization and Localization Association (GALA). Based in Austria, where he also lectures on terminology at several universities, Klaus has spent 25 years in the field helping a wide range of businesses achieve their international growth goals.


Robert Jelenic

Robert Jelenic

Global Marketing Director

Robert (https://www.robertjelenic.com) leads a world-class team of innovative thinkers and marketers in his role as Global Marketing Director at RWS. He began his career as an engineer at General Electric before shifting to the world of sales and marketing.

For as long as he can remember, Robert has always been captivated by ground-breaking products, innovative services and the amazing people behind progressive creations. A hopeless tinkerer and builder, he’s constantly working to find effective solutions to important problems.

Robert is based in Berlin, making Germany the sixth country he’s called home. He plays basketball, loves learning about space and the universe and dabbles in some coding now and then.


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