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Ever find yourself wondering which AI model works best for different needs, whether it’s planning your next trip or boosting productivity at work? In this episode of the Globally Speaking Podcast, host Çetin Amirak sits down with Tomáš Burkert, Technical Lead, linguist, and AI expert with TrainAI by RWS, to unpack the art and science of choosing the right large language model (LLM).
Tomas shares real-life examples, from using Gemini to plan Amsterdam getaways to tapping Claude Sonnet for smarter coding and explains why the secret to AI success lies in continuous benchmarking and clever prompt engineering. Together, they discuss insights from our TrainAI LLM Synthetic Data Generation Study, revealing that no single model tops every task or language.
Their key advice? The smartest AI strategy starts with knowing your goals, testing with care, and trusting human expertise to ensure quality, context, and business alignment before automation takes over.
Tomáš is a Solutions Consultant in RWS’s TrainAI data services practice, which delivers complex, cutting-edge AI training data solutions to global clients operating across a broad range of industries. His mission is to understand even the most complex client needs and work with the TrainAI team to successfully design, execute and deliver a wide range of AI data services projects.
Tomáš has over a decade of experience in localization and several years of experience serving major big tech clients in the AI data services space. He holds a master’s degree in English Language Translation from the Masaryk University in Brno, Czechia.
Çetin Amirak is Director of Strategy and Market insight at RWS. He is an experienced technology leader with over 15 years in the industry. Throughout his career, he has successfully guided technology and service solutions from initial idea through design, development, launch, and continuous improvement. Cetin specializes in enterprise systems consulting, implementation, and solving complex content and localization challenges for clients. Known for his cross-functional leadership, he loves building and motivating high-performing teams to achieve both individual and company goals. His strong track record also includes driving impactful transformation projects that deliver real commercial results.
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