99: A Comprehensive Approach to Culturalization with Chui Chui Tan of Beyo Global

July 16, 2020

In episode 99 of Globally Speaking, Matthew Cottingham, Global Program Director, sits down with Chui Chui Tan, Founder and Director of Beyo Global. We take a deep dive into culturalization and its role in developing global business strategies. Chui Chui illustrates the value of understanding more than just an audience’s language or content needs to provide local users with the best possible customer experiences.

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Chui Chui Tan has been the Director of Beyo Global for the better part of 3 years after founding the company in August 2017. Prior to that, she gathered a wealth of UX/CX experience, working within the culturalization industry for a total of 13 years. She has guided countless organizations, including Spotify, Asana and Marriott, towards success in global markets using her extensive knowledge of international research to grow client bases. She is a leading voice in culturalization and has authored a book on the subject entitled “International User Research”.


Matthew Cottingham

Matthew Cottingham

Program Director

Matthew Cottingham is a Program Director at RWS who focuses on content streaming, quality and publishing for large enterprises. A self-proclaimed ‘Storyteller at Scale,’ he has touched the lives of many through exceptional content.

With 20 years of industry experience, he is passionate about the opportunity to develop a range of software tools, products and services for his clients. His long list of achievements in help systems, developer support, streaming entertainment and consumer marketing, among others, have been developed and deployed on a global scale.

Matt lives in Kirkland, Washington, and is owned by a yellow dog and a black cat. In his free time, he is a script-writer.

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