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168: Cultural Intelligence Series - What it takes to make enterprise AI work in the real world
When AI POCs shine in isolation… but struggle at enterprise scale.
Host Marine Esquenet welcomes Matt Hardy to explore why AI prototypes dazzle in demos yet struggle in production, and how cultural intelligence can bridge that gap.
Matt unpacks real challenges:
- Why AI POCs look flawless alone but break under production pressures
- What separates “working demos” from trusted, adopted enterprise systems
- How context, culture, and edge cases redefine “good” across markets
Don’t miss Matt’s practical playbook for scaling AI across markets, functions, and those tricky edge cases. A must for any enterprise leader!
Guests
With 18 years at RWS, Matt Hardy has a rich background in Language Technology. As SVP of Product, Matt is responsible developing our portfolio of AI-enabled technologies and services for clients. Matt’s mission is to help translators and organizations navigate, and excel in, the ever-evolving landscape of language services, now and in the future.
Hosts
Marine is RWS’s Head of Global Social Media, responsible for developing and implementing the company’s global social media strategy.
After graduating as a translator from German and English into French, Marine did her internship at RWS in Berlin as a translator and terminologist. After her internship, she continued to work for the RWS Berlin office as a technical translator for 5 years while continuing to learn about marketing and social media. She then did some consulting for RWS as a social media specialist and became RWS’s social media manager in 2021, managing the company social media channels and community.
Marine has a degree in translation and terminology from the UCLouvain in Belgium. In her free time, she enjoys learning foreign languages, doing sport and taking a walk in the sun to discover cute coffee places. She is based in Madrid, Spain.
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