163: Discover how AI is rewriting localization with the Translation Technology Insights 2025 report

November 17, 2025
39:31

Ready to glimpse the future of translation technology? The revolution is happening now! And we condensed all the insights in the new Translation Technology Insights 2025 report!

AI, shifting market dynamics and rapid tech adoption are transforming localization. Dive into the latest episode of the Globally Speaking podcast to discover how these changes impact teams, workflows, and industry leaders worldwide.

Join RWS Senior Product Marketing Manager Nicole Loney as she explores fresh trends, real challenges, and game-changing opportunities. Whether you’re leading a localization team or shaping strategy, this episode is packed with actionable insights:

  • How AI and automation are reinventing workflows
  • Innovative ways to tackle budget pressures
  • The changing roles of LSPs and corporate teams
  • How to build trust in AI-powered localization

Don’t miss practical tips to adapt and thrive in a fast-evolving industry.

Grab your free copy of the TTI report: https://www.rws.com/about/translation-technology-insights/

Dive back into the “Riding the AI shockwave report”: https://www.rws.com/about/riding-the-ai-shockwave/

  Download episode

Guests

Nicole Loney

Nicole Loney

Senior Product Marketing Manager, RWS

As the Senior Product Marketing Manager for Trados and Language Weaver, Nicole is dedicated to delivering cutting-edge language technologies that seamlessly support our customers’ evolving needs. By conducting in-depth market research, actively gathering customer feedback, and collaborating closely with the Product Management team, she ensures our products consistently exceed expectations. Nicole’s mission is to empower users with industry-leading tools that drive continuous improvement, boost productivity, and facilitate global communication.

Hosts

Marine Esquenet

Marine Esquenet

Group Content Marketing and Social Media Manager, RWS Group

Marine is RWS’s Group Content Marketing and Social Media Manager, responsible for developing and implementing the company’s global social media strategy.

After graduating as a translator from German and English into French, Marine did her internship at RWS in Berlin as a translator and terminologist. After her internship, she continued to work for the RWS Berlin office as a technical translator for 5 years while continuing to learn about marketing and social media. She then did some consulting for RWS as a social media specialist and became RWS’s social media manager in 2021, managing the company social media channels and community.

Marine has a degree in translation and terminology from the UCLouvain in Belgium. In her free time, she enjoys learning foreign languages, doing sport and taking a walk in the sun to discover cute coffee places. She is based in Madrid, Spain.

Listen everywhere

Stay tuned

Stay connected to RWS with the Globally Speaking LinkedIn newsletter.

«
  Close
Play episode
0:00
0:00