40: How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes)

Michele Coady, Microsoft’s Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently offending disparate cultures. Hint: One way is to make sure you don’t miss this fascinating episode of Globally Speaking.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes)

Guests

Michele Coady has spent 18 years at Microsoft specializing in international engineering and global readiness. She is currently a director for the Microsoft Global Readiness group and drives company-wide geopolitical awareness, compliance and risk management.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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