Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Renato Beninatto

In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of Iyuno Media Group, about the evolving media and entertainment industry model and how the advent of streaming services has not only expanded the market, but … Read more

In this episode of Globally Speaking, we chat with Peter Wang, Founder and CEO of 57Blocks, about his experience as a serial entrepreneur creating startups whose workforce is a distributed team model. He explains best practices for sourcing and … Read more

In this episode of Globally Speaking recorded live at LocWorld in San Jose, we chat with Patrick McLoughlin, Manager of Localization at Eventbrite, about his localization experience in both a large, global corporation and a growing startup. He talks … Read more

In this episode of Globally Speaking, we invited Dede Szykier, IT Program Manager at Gap, Inc., to discuss how language issues are only one part of global retail, how important global inventory teams are to global retail and how none of it is … Read more

In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the … Read more

In this episode of Globally Speaking, we invited Jonathan Downie, Alexander Drechsel and Alexander Gansmeier, aka the “Troublesome Terps,” to discuss the current state of the interpretation market. We also discuss how interpreters need to market and … Read more

In this episode of Globally Speaking, we chat with Mohamed Abo El Fotouh, Digital and Media Lead for the Middle East and Asia Pacific Region for PepsiCo, about marketing tactics in the MENA region—Middle East and North Africa. We discuss how MENA is … Read more

To wrap up our series on transcription, we invited Sam Liang, Founder and CEO of Otter.ai, to talk about his company’s innovative transcription technology. He discusses the wide variety of use cases for his service, how he’s combined speech-to-text … Read more

School is back in session! In this episode, Michael interviews a panel of localization professors—Max Troyer, Jon Ritzdorf and Jan Grodecki—about how they are preparing students for the future of localization. They discuss how curriculum should both … Read more

In part 2 of our series on transcription, our guest is Jason Chicola, founder of Rev.com and Temi.com. He explains his business model of providing both humans and AI to transcribe and subtitle growing volumes of audio and video content for global … Read more

In this episode of Globally Speaking, we chat with Margaret Ann Dowling, CEO of Create&Translate.org, about the magazine publishing industry. She explains the current global licensing model for multilingual publication and why it needs to evolve … Read more

Internationalization is one of those things that everybody talks about, but few people know how to do it. In this episode of Globally Speaking, we invited Jeff Knorr, Managing Director of Internationalization Labs, to explain to us why we still need … Read more

In this episode of Globally Speaking, we chat with Jamie Hartz, a veteran Spanish-to-English translation and transcription professional, about the art and process of transcription, what tools are available, whether automation is viable and the human … Read more

In this episode of Globally Speaking, we chat with Ultan O’Broin, long-term IT Product Manager, about the staggering rate of change, how innovation is related to empathy and how to get started. Plus, learn what a crapplication is and why he wears … Read more

In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a … Read more

In this episode of Globally Speaking, we chat with Yan Yu, Daniel Chin and Scott Schwalbach of Spartan Software about how no single translation management systems (TMS) will meet all the needs of a localization program, why API integration between … Read more

In this episode of Globally Speaking, we chat with Michael Erisman, Chief People Officer at Pushpay, about his experience managing global teams and handling internal human resources. He discusses costly mistakes made from not understanding cultural … Read more

In this episode of Globally Speaking, we chat with Alessandra Binazzi, the highly experienced Director of Localization at ASICS Digital, about how localization at ASICS enables people across the world to live better lives through sports and why … Read more

In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with … Read more

In this episode of Globally Speaking, we talk about how we’re still in the hype curve of AI, what AI has to do with PowerPoint, the concept of selling an idea before the product is ready—and a little about manscaping, too. Read more

In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content … Read more

In this episode of Globally Speaking, we talk about the phenomenon of social conformity or following the heard. Often, people don’t know why they are doing things the way they are, but by digging deeper, you can shake up your business and improve … Read more

Ready for more on NMT? In this episode of Globally Speaking, John Tinsley, CEO and co-founder of Iconic Translation Machines, talks with us about how neural machine translation (NMT) has finally transcended the hype, why it’s ready for prime time, … Read more

This episode of Globally Speaking features Adam Asnes, the CEO and founder of Lingoport, and the topic of internationalization (i18n). He covers what it is, what problems it solves, how it’s really a design issue and not a localization issue and why … Read more

In this episode of Globally Speaking, we speak to Bill Rivers, “America’s Language Lobbyist,” about his work championing language endeavors in the US like education, translation and interpretation. You’ll want to hear more about what his advocacy for … Read more

In this episode of Globally Speaking, we speak to both Robert Etches and Michael Casey about blockchain, a new technology gathering buzz in the industry. We cover, among other things, how blockchain is a ‘truth’ machine, giving power to the people by … Read more

In this latest installation of Globally Speaking, Max Troyer, Associate Professor at the Middlebury Institute of International Studies, talks about the curriculum needed to educate future localization professionals, new skills that are required, … Read more

In this episode of Globally Speaking, Scott Abel, AKA the Content Wrangler, talks about how content is the lifeblood of an organization. In fact, it’s a strategic advantage and an asset—but many organizations don’t treat it this way. Scott explains … Read more

Towards the end of each year, we talk about the trends we predict we’ll see in the upcoming year—and we love doing it! Tune in to hear what we have to say for 2019. A sneak peek: blockchain, AI and ML and how the role of linguists needs to change. Read more

Artificial Intelligence (AI) is a hot topic in our industry and carries a lot of mysticism. This episode of Globally Speaking features Tripp Parker, Technical Program Manager in Amazon’s Alexa Health and Wellness team, and covers a variety of topics … Read more

In this episode of Globally Speaking, Joel Sahleen, Globalization Architect at Domo, talks about driving localization for a major BI platform and how the right data can prove ROI. Plus, hear how localization is a chicken and egg scenario, how a ‘wall … Read more

In this episode of Globally Speaking, Bjoern Lux, Client Solutions Manager at XTM, shares his experience selling software in today’s localization landscape. Listen here to learn how he does it! Bjoern also talks about mistakes clients make when … Read more

In this episode of Globally Speaking, Oleksandr Pysaryuk, Localization Manager at Achievers, shares how he got into localization management, the success factors involving in managing a localization program, and how to boost employee satisfaction. Read more

Chris Englund, Senior Manager of Localization at HubSpot, shares his insights and experience on how a well-known global B2B brand handles localization. He provides details about HubSpot’s successful localization program and talks about how your … Read more

The months of September through November mark the season of conferences. In Globally Speaking episode 63, we discuss the various events around the world, why they are valuable and how to make the most of them. Hope to see you at an event soon! Read more

Dr. Clotaire Rapaille, CEO of Archetype Discoveries, is an expert in how culture and context exert their influence on business behaviors and communication. In this episode, he talks with us about how variances in how we understand the meanings of … Read more

Stéphan Déry, CEO of the Canadian Translation Bureau, gives us insider insights into the birth of the department and how it handles massive volumes of French and English translation and interpretation. Topics include the history of the Bureau, the … Read more

Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media … Read more

Ewandro Magalhães, Vice President of Kudo, talks with us about the latest developments in the interpretation industry. He discusses its fascinating history, too. Tune in to hear from an expert. Read more

 Julio Leal, Localization Manager at Ciena, chats with us about the triggers for implementing CMS and TMS technology and how to get it done. Tune in to hear his experienced perspective. Read more

This is the second segment in our two-part series on literary translation. Learn why literary translation is a perishable product from one generation to the next, and how similar literary translation actually is to localization. Mark’s book … Read more

Is a literary translator a servant of the artist, or is literary translation an art in and of itself? Join us for the first segment in a two-part series focusing on the special challenges of translating artistic works. Mark’s book … Read more

TAUS founder Jaap Van der Meer discusses why the DQF is so important for measuring quality in all aspects of the language industry. It’s an episode you won’t want to miss! Read more

Latin America Habla is a nonprofit organization commited to saving Latin America’s indigenous languages and cultures. Want to learn more? Tune in to this fascinating episode of Globally Speaking.  Read more

How do you localize for Japanese Netflix users who are way too young to know the language’s three different writing systems—hiragana, katakana and kanji? Netflix has found the answer.  And the success to prove it. Click here to view … Read more

In this week’s episode of Globally Speaking, our hosts discuss the Machine Translation Maturity Model (MTMM) with Jordi Mon Companys, Global Product Marketing Director, and Valeria Cannavina, Senior Project Manager at Donnelley Language Solutions. … Read more

Box, an enterprise content management platform that solves simple and complex challenges, including sharing and accessing files—with advanced security far beyond traditional methods—has a lot of benefits to offer localization professionals. Find out … Read more

Japan is often considered to be the toughest localization market in the world. And in many respects, it is. But as the world’s third-largest economy, Japan offers countless opportunities for companies—and LSPs—who take the time to understand … Read more

No doubt about it, translation and localization services are a labor of love. But let’s face it, we all need to get paid…and paid well. Learn how one translator has mastered the art of getting paid quickly - while avoiding wasteful … Read more

TAPICC is an acronym that stands for the Translation API Class and Cases Initiative. It’s an industry-wide program designed to create an open-source platform that makes it easier and less costly for everyone who needs to integrate content … Read more

We’re in a language market today where more words are translated every single day via machine translations than what was translated throughout the entire corpus of human language in the past. What does this mean from an ethical perspective for … Read more

Content strategy and localization are both essential components of successful global communications. But what happens when they’re not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world’s … Read more

What are the things that are important to every language company? What are the roles people play? How is technology changing the language industry—and what aspects of the translation business will never change? Learn more as we discuss the … Read more

Africa is a place where technology and trade are expected to grow at an accelerated pace over the next decade. The population is also projected to double by 2050. What are the challenges and opportunities localization providers face as a new … Read more

SAP has a model for localization that we don’t see in most companies. In fact, localization has a different meaning at SAP than how it’s typically defined. Its internal LSP team is called the Language Services Department which includes … Read more

 In the wake of the Great Flood of 1999, a small group of people went to Hue, Vietnam to help save the lives of children who had lost their parents in the tragedy. Who could have ever guessed at the time that teaching language localization … Read more

In 2017, we saw significant advancements in translation technology, most notably in the growing use of neural machine translation. But technology isn’t the only thing that is having a major impact on our industry these days. Hear what our hosts … Read more

Michele Coady, Microsoft’s Director for Global Readiness, has a lot to say on what companies can do to keep their communications from inadvertently offending disparate cultures. Hint: One way is to make sure you don’t miss this … Read more

New technologies are moving interpreters farther and farther away from the center of the action. Whether it’s remote video interpretation or over the phone, the traditional rules of interpretation are changing. Hear what three of the … Read more

How does the world’s leading CRM platform localize highly complex business software to make it easier for more than 150,000 companies across the globe to build stronger relationships with their customers? Join us to learn how Salesforce drives … Read more

Cultural differences in geographical names usually aren’t a top-of-mind priority for translators and localization professionals. But using incorrect place names can be serious cultural and political hot buttons—and even worse, the loss of your … Read more

With so many translation technology options on the market today, it’s no wonder why language service professionals are often confused about what technology products to use, and which solution is the best choice for their own particular needs. … Read more

Today’s episode features an eye-opening discussion with Tableau Software’s Daniel Sullivan, who is Director of Global Content Readiness at Tableau Software. Learn more about the needs, opportunities and pitfalls localization professionals … Read more

As language professionals we hear a lot about the dangers of disappearing languages. But what about writing systems? What happens to a culture when new generations can’t read its ancestral alphabet? Join us for a fascinating—and … Read more

Translation pricing hasn’t changed from around 20 cents a word in two decades. Or with the advent of faster translation software, has it? Join us as we talk with Anne-Marie Colliander Lind and have one of the most important discussions … Read more

In March 2016, Adolfo Hernandez took the helm as the new Chief Executive of SDL. Now, about a year-and-a-half later, he joins us to share his unique perspective on where the language industry is today—and where he sees it headed in the … Read more

The interpreter’s job is to translate what a speaker is saying while keeping their own opinions and feelings completely separate. Or is it? When a motivational speaker wants to move an audience to action, how do you keep the main … Read more

Netflix recently launched service to 130 countries simultaneously, It’s the most aggressive localization push in history, and it’s great news for translators. Tune in to hear how Netflix is changing the way companies communicate with … Read more

The recent Ebola outbreak in the Democratic Republic of Congo once again confirms the critical role language and translation play in a crisis. Ellie Kemp, head of crisis response for Translators without Borders, joins us to discuss how volunteer … Read more

If music is the universal language, where does localization fit in? How does localizing music differ from localizing language? And what are the primary factors that drive a composer’s thinking when creating music for a global audience? Tune in … Read more

Plan. Produce. Promote. And perfect. Why are the four P’s of global content marketing so important for achieving your global marketing goals? And what happens when you leave one of them out? Read more

Join us as we talk with Dan Hill from Airbnb—one of the leading pioneers in the global sharing economy. Learn how a platform for private individuals to easily and safely transact business has revolutionized the global travel industry. And what it … Read more

 Where do you go for in-depth news and information about the language industry? For more than 25 years, MultiLingual Magazine has been the primary answer. Learn more about the magazine’s past, how the media landscape is changing, and why … Read more

Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It’s a serious business that can sometimes mean the difference between success and failure in a specific market. If you … Read more

What if the translation of a word had to deal with life and death? Join us as we talk with someone who handled that very responsibility every single day. Read more

In the third and final episode of our series on neural machine translation, we focus on how advancements in neural MT will impact LSPs and professional translators from a practical perspective. Hear why leading experts believe neural MT is a means to … Read more

Tune in for the second in our three-part series on Neural Machine Translation. Hear what some of the language industry’s leading experts on Neural MT think about the promises, limitations–and pitfalls–of this revolutionary new … Read more

The New York Times is writing about it. So is The Economist and dozens of other prestigious business publications. Why is Neural MT suddenly so important–and critical to language service providers? Tune in for the first in our three-part series … Read more

2017 is shaping up to be a year of many changes for the translation industry. Hear what some of our listeners think will be among the biggest trends this year. Read more

 With digital channels available to every business today, small- and medium-sized companies can compete against industry giants like never before. Hear how some of the world’s smartest SMEs are making it happen.  Read more

Moravia. Welocalize. Other translation companies. And now, Lionbridge. Why are private equity firms investing so heavily in the language industry? And what does it mean for LSPs? Read more

In 2016, we saw major industry consolidation, the growth of voice-based content, the scramble for translation talent–and much more. But what lies ahead in 2017? Our predictions may surprise you. Read more

The 8020 rule. User-generated content. De-centralized translation management. Some of the strategies Marriott International uses to achieve its globalization goals are breaking new ground–not only for one of the world’s most respected brands, … Read more

Content may be king according to most B2B marketers today, but how do you keep the king from losing its power when multiple markets and dozens of different languages are involved? Excellence in localization and compelling content are the answers. Read more

Renato and Michael share their opinions on the three top things localization professionals must and must not do to deliver optimum results. And value. Read more

What’s the roadmap for elevating localization’s role in a global enterprise? In this episode we discuss best practices for success in international markets—and your career. Read more

What does it take to be a truly effective global marketer? Dr. Nitish Singh discusses the educational divide between digital marketing and localization–and what LSPs can do to bridge the gap. Is certification the solution or is real-world … Read more

Join Renato and Michael as they discuss the ins and outs of selling in the LSP space. Key topics include price vs. cost, selling to novice vs. mature buyers, how sales have changed today and, most importantly, how to sell effectively at every stage … Read more

The Ebola outbreak in Africa. The earthquake in Haiti. The countless children who die every day for lack of good nutrition. Join us as Lori Thicke tells the story of how she founded Translators without Borders. And how this amazing organization … Read more

Lane Greene, the primary language reporter for The Economist and writer of the magazine’s Johnson language column, discusses translation from a journalism perspective. Why isn’t translation more frequently used to verify news sources, and … Read more

Show up. Participate. Be there. That’s all you need to do to make an unconference worth your time. But that doesn’t explain why unconferences are so popular in the language industry. Join Renato and Michael as they interview three industry pros who … Read more

Branding is one of the most common concepts in marketing, but it’s also one of the hardest to define. And when you consider branding from a global perspective, it’s even far more complex. In fact, there is no universal approach you can … Read more

What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global footprint? Georgia Vidler, localization manager for … Read more

Does crowdsourcing deliver on the promise of cost-saving convenience and quality assurance for localization managers? What happens when global brands rely on multiple translators with varied backgrounds? Does widespread collaboration actually help or … Read more

Roughly 60% of international travelers now book their reservations online. Travelers who don’t find what they’re looking for right away are far more likely to become lost opportunities than confirmed reservations. Global travel brands aren’t … Read more

Dino Pick, Chairman of Board of the Defense Language Institute, and Deputy City Manager of the City of Monterey, California, joins us to discuss why Monterey is known as the world’s language capital. And why a one-of-a-kind hub of linguistic talent … Read more

Every translator today seems to be asking one question above all others. And the question is this–will we continue to have jobs in the future? Or will machine translation, better translation software, more speech, voice and text translator … Read more

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