18: How to Compete With Global Brands

 With digital channels available to every business today, small- and medium-sized companies can compete against industry giants like never before. Hear how some of the world’s smartest SMEs are making it happen. 

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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How to Compete With Global Brands

Guests

Kathrin Bussmann is the head of Verbaccino, an international marketing consultancy that helps businesses leverage today’s global, social, multilingual marketplace. She is also the creator and host of The Worldly Marketer Podcast, a weekly audio show that explores how even small brands can go global. Born in Quebec of German immigrant parents, Kathrin grew up speaking German, French and English. She holds degrees in communications studies and linguistics from the University of Ottawa, and a PhD in linguistics from Humboldt Universität in Berlin. Now based in Toronto, Kathrin is a founding member of the Canadian Association of Marketing Professionals.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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