106: How Video Localization Is All Wrong (and How to Fix It)

October 22, 2020

In this episode, we talk to Andre Hemker, the new CEO of translation technology company Wordbee. Andre is also the founder and CEO of the German-based language service provider Wordcraft. Tune in to hear Andre share his forward-thinking thoughts on video localization, the future of translation technology and more.

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How Video Localization Is All Wrong (and How to Fix It)


Andre Hemker is the founder and CEO of Wordcraft, a language service provider located in Germany. Andre is also an experienced audio engineer and was responsible for building the entire studio at Wordcraft. On October 1, 2020, Andre was appointed the CEO of Wordbee, a major translation technology provider. Andre holds a Master of Arts in Translation and a BA in English from the University of Leipzig.


Jim Compton is a localization industry maven with over 25 years of multi-faceted experience and a reputation as an innovator and passionate problem-solver. He’s developed and implemented solutions to address the growing global content needs of an evolving market. He is currently the RWS Manager of the Technology Partnerships Program.


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