178: Human expertise at the core, AI in the loop: the future of software localization

In this Globally Speaking episode, RWS Principal Product Manager Luis Lopes sat down with Milen Epik, President of Epik Global Solutions, and Adam Asnes, CEO and founder of Lingoport, to explore what software localization looks like now that AI coding agents are part of everyday development. Key topics covered:

• Why you can’t just point an AI agent at your code and expect internationalization to work (spoiler: it’s a good way to break things)
• How context, from Figma designs to system prompts, shapes the quality of AI translation
• Why cultural intelligence goes beyond words, and what it can teach us about changing business logic, not just text
• The governance and guardrails needed when distributed teams all use AI on the same codebase
• Why the future is “human expertise at the core, AI in the loop”

Whether you manage localization, build software, or are just curious about what happens between the code and the screen, this episode will change how you think about shipping products in every language.

Curious to explore Milen and Adam’s work? Find them here: https://epikglobalsolutions.com/ https://lingoport.com/