118: Hyper-personalization and Selling to Markets of One

April 20, 2021

In this episode of Globally Speaking, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and more.

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Jim Compton is a localization industry maven with over 25 years of multi-faceted experience and a reputation as an innovator and passionate problem-solver. He’s developed and implemented solutions to address the growing global content needs of an evolving market. He is currently the RWS Manager of the Technology Partnerships Program.


Robert Jelenic

Robert Jelenic

Global Marketing Director

Robert is a multilingual B2B marketing leader based in Germany. He’s held past and present leadership roles in technology, sales and marketing. He loves tackling important challenges, fixing big problems and developing and driving growth in a collaborative team environment. Robert is active on his blog.

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