118: Hyper-personalization and Selling to Markets of One

April 20, 2021
28:39

In this episode of Globally Speaking Radio, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and more.

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Hyper-personalization and Selling to Markets of One

Guests

Jim Compton is a localization industry maven with over 25 years of multi-faceted experience and a reputation as an innovator and passionate problem-solver. He’s developed and implemented solutions to address the growing global content needs of an evolving market. He is currently the RWS Manager of the Technology Partnerships Program.

Hosts

Robert Jelenic

Robert Jelenic

Global Marketing Director

Robert (https://www.robertjelenic.com) leads a world-class team of innovative thinkers and marketers in his role as Global Marketing Director at RWS. He began his career as an engineer at General Electric before shifting to the world of sales and marketing.

For as long as he can remember, Robert has always been captivated by ground-breaking products, innovative services and the amazing people behind progressive creations. A hopeless tinkerer and builder, he’s constantly working to find effective solutions to important problems.

Robert is based in Berlin, making Germany the sixth country he’s called home. He plays basketball, loves learning about space and the universe and dabbles in some coding now and then.

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