74: Let's Talk Internationalization

This episode of Globally Speaking features Adam Asnes, the CEO and founder of Lingoport, and the topic of internationalization (i18n). He covers what it is, what problems it solves, how it’s really a design issue and not a localization issue and why it needs to happen upstream. Adam also clears up some misconceptions people might have. Tune in here to dig deeper!

Globally Speaking, sponsored by RWS and Nimdzi Insights.

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Adam Asnes is the CEO and founder of Lingoport, which helps enterprises internationalize, localize and test software so it works well in every target language and locale format. He started his internationalization career with OneRealm, a startup software globalization firm. Adam lives in Boulder, Colorado.


Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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