97: Localization in the Evolving Entertainment Industry

February 12, 2020

In this episode of Globally Speaking, we chat with Chris Carey, Chief Revenue Officer of Iyuno Media Group, about the evolving media and entertainment industry model and how the advent of streaming services has not only expanded the market, but required multimedia localization to evolve. We also discuss how to set up media localization teams for maximum efficiency, how technology can combat the scarcity of linguistic resources and how we all need to evangelize localization to increase the talent pool.

Globally Speaking, sponsored by RWS and Nimdzi Insights.

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Chris Carey

Chris Carey

CRO & MD for Iyuno Media Group

Chris Carey is the Chief Revenue Officer and Managing Director for Iyuno Media Group. Prior to that, Chris worked in a variety of roles in the media and entertainment industries, including as Head of Business Development and Strategy at Verizon Media, Executive Vice President of Worldwide Technical Operations at Paramount Pictures and Chief Marketing and Technology Officer at Technicolor. He also had a hand in publishing the book Understanding Digital Cinema: A Professional Handbook, about the entire digital film-making process.


Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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