24: Localization in the World of Gaming

Demand for localization services is booming in the gaming industry. But producing winning translations is far from easy. It’s a serious business that can sometimes mean the difference between success and failure in a specific market. If you want to stay ahead of the game in gaming localization, today’s episode is one you won’t want to miss. 

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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Localization in the World of Gaming

Guests

Andy Johnson is the Principal Program Manager at NSI, Inc. He has worked in the field of gaming localization since 1991.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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