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172: More than words: inside the world of localization testing
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they’re used.
Key topics covered:
- Why localization testing is so much more than translation, but rather where linguistics meets engineering
- The hidden technical work behind the scenes: ADB commands, debug flags, and device setups most linguists never see
- Why testing functionality and language together, not separately, saves clients time, money, and headaches AI’s growing role in localization and why human testers remain the final gatekeepers
- What it takes to scale testing across 300+ native testers, 4,000 devices, and dozens of languages under brutal deadlines
Whether you’re building global products or just curious about what happens after “translate” is clicked, this episode will change how you think about the apps and devices you use every day.
Download the case study to learn more: https://www.rws.com/localization/eig/rws-enables-high-volume-localization-testing-for-a-global-tech-company/
Guests
Anne Laure Lepere is a French-American language enthusiast and localization leader dedicated to helping global users feel at home in the products they use. With experience across software, hardware, web, and AI, she works with a multicultural team to ensure products perform seamlessly in every market.
Committed to people and quality, Anne partners with tech clients at RWS to deliver efficient, collaborative localization and testing solutions that make digital experiences functional, accessible, and meaningful worldwide.
Francesca Filanti is a localization leader and critical thinker dedicated to bridging the gap between engineering intent and human experience. Having started in the trenches as a freelance linguistic tester, she brings a bottom-up perspective to managing global, high-performing testing teams. She provides the strategic guidance that allows her teams to transform raw technical documentation into execution-ready test plans, enabling a multicultural network of native experts to tackle the technical nuances of software, hardware, and AI.
Deeply committed to fostering a “founders’ culture” of trust, Francesca partners with top tech clients at RWS to deliver seamless global product launches. Grounded in data organization—and a healthy obsession with color-coded spreadsheets—she leverages next-gen tools to navigate the beautiful chaos of global scaling.
Hosts
Phil Masella is an Enterprise ABM & Marketing Manager at RWS, specializing in strategic account engagement and growth. He develops targeted account-based marketing programs that align with sales efforts to strengthen customer relationships, uncover opportunities, and drive business outcomes. His extensive experience spans enterprise technology, manufacturing software, content management, and AI-powered solutions.
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