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Phil Masella is an Enterprise ABM & Marketing Manager at RWS, specializing in strategic account engagement and growth. He develops targeted account-based marketing programs that align with sales efforts to strengthen customer relationships, uncover opportunities, and drive business outcomes. His extensive experience spans enterprise technology, manufacturing software, content management, and AI-powered solutions.
In this Globally Speaking episode, we sit down with Anne Lepere and Francesca Filanti, Senior Managers in Testing at RWS, to explore what it really takes to make global products feel native, no matter where in the world they’re used.
Key …
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