112: Opening China to the Global Market

January 27, 2021

In this episode of Globally Speaking, we talk to Arnold Ma, founder and CEO of Qumin, a digital creative agency based in London and Shanghai that focuses on helping western brands understand and expand into the Chinese marketplace. He explains what companies have to do to make an impact in China, why the Chinese consumer is unique and how to be successful in this growing market. Tune in to hear all this and more!

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Arnold Ma is the founder and CEO of digital creative agency Qumin. An expert on the Chinese marketplace, he is a global keynote speaker and has been featured on the Chinese Global Television Network (CGTN). He has over a decade of experience advising companies on the best way to succeed in the Chinese marketing landscape.


Hinde Lamrani is RWS’s in-house subject matter expert for International Search, specifically focusing on SEO/SEM. She has a decade of experience helping organizations achieve online visibility on a global scale. Hinde is fascinated by IoT and next-gen technology. She enjoys occasionally horseback riding and she’s fluent in three languages.

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