103: Pinterest Has Localization Pinned Down

September 09, 2020

In this episode, we talk to the head of the localization program at Pinterest, Francesca Di Marco. A 15-year veteran of the industry, Francesca shares how she built Pinterest’s localization program from scratch and how her localization team has continuously refined processes to combine translation, transcreation and in-market copywriting to achieve an optimum blend of global messaging and local relevance. Tune in to hear all this and more.

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Pinterest Has Localization Pinned Down


Francesca Di Marco, Ph.D., is an Italian who graduated from the University of London before becoming a Postdoctoral Associate at Yale and a Lecturer at Stanford. She has fifteen years of experience in localization, during which she has helped global brands navigate their way into new territories. Francesca joined Pinterest in 2017 to create their localization program from scratch and continues to lead it today.


Deirdre Cleere

Deirdre Cleere

Senior Onboarding Program Manager

Deirdre Cleere is a Senior Program Manager at RWS Moravia. She utilizes her wealth of knowledge and passion for all things technology and language to develop effective localization and globalization programs.

After spending her youth overseas in Brazil and Indonesia, she was recruited by a small translation company right out of college. This led to 24 years of Deirdre successfully fulfilling localization roles for various organizations. Her impressive resume also includes a stint at Microsoft where she was the Geopolitical Strategist for the Global Readiness team.

Deirdre lives in Seattle and in her spare time she enjoys boating and cooking Indonesian food.


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