104: The Elements of a Strategic Localization Program

September 23, 2020

Alex Pereverzevs, Product Lead at Lokalise and tech enthusiast, sits down with us to talk localization tech. Alex explains some of the technology strategies international companies employ to boost brand exposure and why thinking about localization sooner is better. He also shares his insight on the current and future possibilities of intuitive translation management systems. Listen to the full episode now.

  Download episode
  Show transcript


Beginning his journey with Lokalise as a Customer Success Manager before transitioning into his current role as Product Lead, Alex Pereverzevs has employed his love for tech and desire to fulfill client needs to boost Lokalise’s position in the industry. Proficient in four languages, Alex also has an education in Economics, Business Administration and Management, Marketing and Marketing Communications. In his free time, he enjoys traveling and playing football and basketball.


Joseph Holtman

Joseph Holtman

Business Development Manager

A salesman at heart, Joseph Holtman, a Business Development Manager at RWS, has perfected the art of helping organizations achieve their business objectives and sales goals in fast-paced, high-pressure environments.

Joseph’s keen interest in International Marketing, including its application and effectiveness in various global markets, enables him to consistently drive measurable efficiencies for a wide range of clients. In addition to this, he enjoys developing automated processes and integrating technology stacks.

Listen Everywhere

Stay Tuned

Stay connected to RWS with the Globally Speaking LinkedIn newsletter.

Play episode