64: Proving the ROI of Localization

Chris Englund, Senior Manager of Localization at HubSpot, shares his insights and experience on how a well-known global B2B brand handles localization. He provides details about HubSpot’s successful localization program and talks about how your localization approach can drive value and how you can prove program ROI.

Globally Speaking, sponsored by RWS and Nimdzi Insights.

  Download episode
  Show transcript


In his role as Localization Manager at HubSpot, Chris ensures that inbound marketing content and education accompany their offerings as they strengthen roots in non-English markets. Chris holds an MBA in marketing from The Rotterdam School of management. HubSpot is the world’s leading inbound marketing and sales platform with 30,000 customers in 100 countries.


Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

Listen Everywhere

Stay Tuned

Stay connected to RWS with the Globally Speaking LinkedIn newsletter.

Play episode