In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in leveraging business data to build the roadmap of product globalization at VMware. In this conversation, we explore how to pick relevant data metrics, working with limited data resources and budgets, how to grow your localization scope, and much more. Tune in and get inspired to update your localization data strategy.
Globalization Strategy Playbook: https://github.com/GILT-Forum/Globalization-Strategy-Playbook
Erji Wang is a Senior Globalization Program Manager who is an expert in leveraging business data to build the roadmap of product globalization at VMware. Most recently, he has used his localization experience to contribute to the Globalization Strategy Playbook “Data Analytics for Globalization Strategy”.
Monica Merel is a former Product Marketing Manager at RWS, overseeing a suite of products for the freelance market. Based out of Colorado, United States, she has a background working in consulting, retail strategy, multicultural marketing, and most recently localization. Monica understands how important it is to not just translate content, but to trans-create culturally-relevant content to grow your brand.