93: The Importance of Geoculture in Localization

November 20, 2019

In this episode of Globally Speaking, we invite Bobb Drake, Director of Geocultural Research at Nimdzi Insights, to discuss how computers spot (or miss) offensive language, why humans will always need to be involved and how our world view changes the way we process communication. Also, did you know that only 7% of communication is verbal?

Globally Speaking, sponsored by RWS and Nimdzi Insights.

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Bobb Drake is the Director of Geocultural Research at Nimdzi Insights. Before that, he was a Principal and Consultant at Lingl Language Consulting, LLC, working as a translation and localization professional specializing in geocultural, linguistic and terminology matters. Bobb is also the Owner and Curator of Linguology & Wool + Whiskey, a shop specializing in books and accoutrements related to language, culture and travel.

A lifelong student of languages and localization, Bobb has a Bachelor’s in French from Eastern Washington University and a degree in English Language, Literature and Civilization from the Paul Valéry University in Montpellier, France. He also has a Graduate Certificate in Localization Project Management from the University of Washington and a Certificate in French Translation, Technical Writing and Editing from the Translation and Interpretation Institute at Bellevue Community College.


Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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