79: The Localization Contrarian

In this episode of Globally Speaking, we chat with Luigi Muzii, the well-known localization contrarian, about how translation buyers and sellers will never understand each other, why we’re having trouble adopting blockchain, and why we struggle with innovation in our industry. There’s also a bit about ice cream. Tune in to hear more!

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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The Localization Contrarian

Guests

Luigi Muzii is a business consultant, technology expert, tech writer, terminologist, localizer and translator. He began his career in the language industry since 1982 and in his current role as a business consultant, Luigi helps customers choose and implement best-suited technologies and redesign their business processes for translation- and localization-related work for maximum efficiencies. You can check out Luigi’s blog at http://www.s-quid.it/blog.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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