In this episode of Globally Speaking, we chat with Ed Hartigan, Digital Marketing and Media Manager at RWS Moravia. Ed discusses some of the complexities around global digital marketing. He also talks about the top considerations for building a program, why creativity is key and how ‘just translation’ usually doesn’t cut it. Tune in to hear more!
Globally Speaking, sponsored by RWS and Nimdzi Insights.
Ed Hartigan has been working in digital marketing and media for over 15 years. Prior to joining RWS Moravia, he held various senior management positions in independent and network marketing agencies in London, with specializations in bought, owned and earned media. Ed has a degree in business from Brunel University London.
Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.
Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.