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Erin Roesch
Global Product Marketing Manager
Erin is a builder. She thrives at the growth edge of organisations that need to turn complex or emerging products / initiatives into clear strategies, aligned teams, and measurable outcomes.
At a FTSE100 like Sage, this has meant shaping positioning, messaging, pricing, and go-to-market (GTM) strategy for propositions that span the portfolio. She’s led the launch of newly acquired carbon accounting technology and refined messaging for Sage Accounting, Sage’s core small segment cloud product. At present, her focus is on scaling Sage’s GTM for its embeddable Accounting, Payroll, Expenses, and Carbon APIs, working closely with business development reps to accelerate the sales cycle. She also works hand-in-hand with Sage’s enterprise customers (e.g., Monzo, HSBC, SumUp, and Tide) on joint value prop creation.
With 15+ years across comms and marketing, these experiences have all leveraged her strengths in simplifying complexity, aligning diverse teams, research-driven problem-solving, and shaping stories that move people to believe and act.
Building a story that lands in one market is hard enough. Getting it to work everywhere, simultaneously, is where most global launches fall apart.
Erin Roesch, Global Product Marketing Manager, joins the Cultural Intelligence Podcast to talk about …
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