Loïc Dufresne de Virel

Head of localization at Intel

A globalist by choice, Loïc has spent most of the past 35 years helping companies and organizations reach their worldwide audiences in their preferred languages. In his relentless pursuit for efficiency, he has refined his operating model over time using CAT tools, TMS, and MT, first statistical then neural, and he continues today looking for ways to further leverage AI to augment his team of project managers, translators, editors, and localization engineers.

Loïc Dufresne de Virel

“Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and just-in-time localization is a key component of this hyper-personalized approach to communication”. …

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