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Sal Mohammed
Sal Mohammed is a partnerships strategist who helps tech startups design, launch, and scale high-impact partnerships across markets and ecosystems. He currently leads LangSync, which helps companies feature in AI-driven search results and rank in Google AI answers and ChatGPT. He previously founded QTA, a partnerships consultancy that worked with leading startups to build sustainable partnership pipelines and growth models. In parallel, Sal champions social impact through DOGO, turning digital donations into free healthcare coverage for critical cases in the developing world. He is also a community builder in the ex-Google ecosystem, growing Xoogler across EMEA by bringing former Google and DeepMind alumni together for networking, Demo Days, and outreach initiatives.
Sal’s expertise spans partnership strategy, business development, integrations, co-marketing, and partnership enablement, including training for internal teams. He combines a commercial, growth-focused mindset with a strong belief in partnerships as a lever for both business and impact. Based in Europe, he works with companies across the region and beyond to unlock new channels, audiences, and revenue through strategic partnerships.
Emma Fisher with Sal Mohammed
Emma Fisher with Sal Mohammed
AI has handed marketers speed and scale they’ve never had before. But is this really a differentiator when everyone has access to the same models?
Emma Fisher, VP of Marketing at RWS, and Sal Mohammed, Head of Answer Engine Optimization (AEO) …
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