76: How Following the Herd Impacts Localization

In this episode of Globally Speaking, we talk about the phenomenon of social conformity or following the heard. Often, people don’t know why they are doing things the way they are, but by digging deeper, you can shake up your business and improve your processes.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

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How Following the Herd Impacts Localization

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

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