In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.
Globally Speaking, sponsored by RWS and Nimdzi Insights.
Daniel Sullivan is Tableau Software’s Director of Global Content Readiness. He has over 15 years’ experience in the translation and localization industry, including 8+ years architecting enterprise localization platforms to improve delivery time, quality and cost. Prior to Tableau, he worked in localization at Wizards of the Coast and Amazon. In a previous life, Daniel was an academic at Stanford University, where he earned an MA and completed candidacy requirements for a PhD in Japanese historical fiction and historiography, before shifting to work in enterprise localization.
Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.
Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.