77: Maximizing the Impact of Localized Content

In this episode of Globally Speaking, we invited Daniel Sullivan of Tableau back to the podcast to talk about the components of a mature localization environment, how the buyer journey affects localization, how search behavior influences content choices and why KPIs don’t always determine quality.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

  Download episode
  Show transcript
Maximizing the Impact of Localized Content

Guests

Daniel Sullivan is Tableau Software’s Director of Global Content Readiness. He has over 15 years’ experience in the translation and localization industry, including 8+ years architecting enterprise localization platforms to improve delivery time, quality and cost. Prior to Tableau, he worked in localization at Wizards of the Coast and Amazon. In a previous life, Daniel was an academic at Stanford University, where he earned an MA and completed candidacy requirements for a PhD in Japanese historical fiction and historiography, before shifting to work in enterprise localization.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

Comments

Listen Everywhere

Stay Tuned

Learn to speak globally with us

Globally Speaking Radio
«
  Close
Play episode
0:00
0:00