5: How Localization Skyrockets Growth

What happens when a young company uses localization as a primary growth strategy in its early expansion stages, instead of waiting until it builds greater brand recognition and a stronger global footprint? Georgia Vidler, localization manager for Canva, joins us to discuss how localization helped this Australian provider of online design tools gain 10 million users in a matter of months—and why localization continues to fuel skyrocketing growth.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

  Download episode
  Show transcript
How Localization Skyrockets Growth

Guests

Georgia Vidler Georgia Vidler is the coordinator of internationalization at Canva, Australia’s fastest-growing tech startup. With the help of her team, Georgia is working to put the power of creation into the hands of billions of people this year by localizing Canva into at least 20 languages.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

Comments

Listen Everywhere

Stay Tuned

Learn to speak globally with us

Globally Speaking Radio
«
  Close
Play episode
0:00
0:00