46: How to Combine Content Strategy with Localization

Content strategy and localization are both essential components of successful global communications. But what happens when they’re not aligned? And what do both sides of the coin need to know about the other? Hear what one of the world’s top content strategists, Kirsty Taylor, has to say to content specialists and language professionals alike.Kirsty Taylor, CLBM, is the Senior Manager of Documentation and Localisation for ABB Australia. She specializes in technical communication, internationalisation and content strategy.

Globally Speaking Radio, sponsored by RWS Moravia and Nimdzi.

  Download episode
  Show transcript
How to Combine Content Strategy with Localization

Guests

Kirsty Taylor, CLBM, is the Senior Manager of Documentation and Localisation for ABB Australia. She specializes in technical communication, internationalisation and content strategy.

Hosts

Renato Beninatto

Renato Beninatto

CEO of Nimdzi Insights LLC

Renato Beninatto is the co-author of The General Theory of the Translation Company and leads Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. A former owner of an LSP, an executive in some of the leading companies in the industry and a linguist in his own right, this Brazilian-Italian-American citizen can’t shut up in Portuguese, English, Italian, French or Spanish.

Michael W. Stevens

Michael W. Stevens

Vice President Americas, CC of Translated

Michael has over 10 years of experience in the localization and IT industries. A well-networked entrepreneur, Michael’s main interest is in connecting and bringing people together. He not only enjoys learning about a company’s exciting ideas and developments, he also has a keen ability to add value—and fire—to new and innovative thinking.

Comments

Listen Everywhere

Stay Tuned

Learn to speak globally with us

Globally Speaking Radio
«
  Close
Play episode
0:00
0:00